Can a winery maintain its tradition while, at the same time, using artificial intelligence and new technologies to improve its processes?

In this episode of “Connecting RURAL to the World”, the podcast by Asteo Red Neutra, a company invested in by Rurix, Pedro Abad talks with José Moro, president of Cepa 21, about innovation, entrepreneurship, and the future of the wine sector in rural areas.

From the Ribera del Duero, Cepa 21 combines the knowledge accumulated over generations with tools such as artificial intelligence and the analysis of soil microbiota, demonstrating how technology can help improve processes without losing the essence of a rural project.

During the conversation, José Moro also highlights the role that connectivity plays so that companies located outside of major urban centers can innovate, manage their operations, and connect with clients and international markets.

Cepa 21 is an example of how connectivity, innovation, and territory can move forward together, generating economic activity from rural areas.

Listen to the full episode of “Connecting RURAL to the World” on Spotify and YouTube.