The digitization of the countryside is not a future possibility. It is already transforming the way agricultural and livestock farms are managed.

In this episode of “Conectando el RURAL al mundo” (Connecting the RURAL to the world), the podcast by Asteo Red Neutra, a company in which Rurix has a stake, Pedro Abad talks with Carlos Piñeiro, director of Animal Data Analytics (ADA), about data, artificial intelligence, and technology applied to the agricultural sector.

ADA has been working for more than two decades to turn the information generated on farms into useful knowledge for producers, veterinarians, and companies. Its model combines veterinary profiles with mathematicians, data scientists, engineers, and technological specialists.

One of the main messages of the episode is that artificial intelligence needs quality data to generate real value. Collecting information is not enough: it is necessary to organize it, interpret it, and turn it into better decisions.

The conversation also breaks with the idea that innovation and the rural environment belong to different worlds. The agricultural sector can become an advanced space for applying data analytics, connectivity, and artificial intelligence.

Because digitizing the countryside is not just about incorporating technology, but about using it to achieve more efficient, sustainable, and competitive farms.

Listen to the full episode of “Conectando el RURAL al mundo”.